About Us
Jolene Bertrand, the principle photographer, strives to create eye-catching extraordinary images that "Capture the Spirit". She is known for her patience and expertise with bringing out the best in both people and animals while having fun in the process! Her experience and expertise includes photographing families, children, high school seniors, corporate/professional portraits, pets, horses, and horse shows.

About Our Portrait Studio
The portrait studio is located in a retail/office area of downtown Edina, MN, locally known as "50th & France". The studio has a spacious area for year-round indoor studio portraits as well as Jolene's office and a comfortable client meeting area.

About Our Equine Photography
Jolene spends many summer days on farms and stables photographing horses as well as equestrians with their horses. Whether a beginner rider or experienced, a high school senior or a family, Jolene has a knack for capturing just what her clients are looking for.

About Our Horse Show Photography
Avalon Photography is known throughout the industry for capturing the best possible photographs of horses and exhibitors in the show ring, not only standard “rail" shots, but also candid images of exhibitors, spectators and trainers. Exhibitors recognize our high quality images, appreciate our outstanding customer service and our reasonable prices for traditional photographs, our variety of options available for digital images and are amazed by our timely delivery. Show management finds us pleasant and professional, respectful of show protocol, and easy to work with. Although Jolene primarily photographs the Arabian, Morgan and Saddlebred breeds, as you can see by the list of about 150 shows below, she has experience photographing a wide variety of equine subjects. During show season, most horse show orders are processed at our Avalon “South" location, where a full time employee handles all things related to timely fulfillment of those orders, with special attention to Rush orders when needed.
For a list of horse shows photographed, click HERE.

About the Photographer
Photography has always been more than a hobby to Jolene. Her dream of becoming a professional photographer started at age 10 when she tagged along with a commercial photographer on shoots and in the darkroom. Jolene began photographing family and friends in Northern California more than 20 years ago. She moved to Minneapolis in 1992 to finish her Bachelors Degree at North Central Bible College, which included receiving a diploma in Photographic Arts at the School of Communication Arts. After spending 7 years working in Pediatric Research at an inner-city hospital, Jolene had gotten back to riding and decided to pursue portrait and wedding photography full-time.
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